Clifton

Mind over matter

Eighty-five percent of organizations have suffered at least one data loss event in the past year, with the average cost of a data breach amounting to $4.88 million. MIND is the first-ever data security platform that puts data loss prevention (DLP) and insider risk management (IRM) programs on autopilot, so users can identify, detect and prevent data leaks at machine speed.

Pentagram has developed a name and brand identity framework for MIND that uses continuous dynamic motion to highlight the platform’s approach to vigilant threat detection. Working closely with leadership at MIND, the designers revitalized the entire brand identity, evolving everything from the company’s name, positioning and tone of voice, to the visual identity and distinct motion style.

Heads above

The challenge was helping MIND to set itself apart in a crowded category: There are a surfeit of data security products on the B2B market and it can be difficult to distinguish among them, even for those that offer superior performance. MIND wanted to highlight its mission-critical mentality and how it is unlike any other DLP solution in the industry.

There were several goals for our new brand identity — MIND, however, the ultimate one was to help our startup stand out in an ever-increasingly noisy cybersecurity market,” says Eran Barak, Co-Founder and CEO at MIND. “We didn’t want to be just like every other B2B enterprise security company — we had to stand out to thrive.”

“Since MIND is my second startup, I knew the importance of a strong go-to-market foundation from the get-go, and our brand identity is key to our strategy," says Barak.
 

All knowing

The challenge was helping MIND to set itself apart in a crowded category: There are a surfeit of data security products on the B2B market and it can be difficult to distinguish among them, even for those that offer superior performance. MIND wanted to highlight its mission-critical mentality and how it is unlike any other DLP solution in the industry.

There were several goals for our new brand identity — MIND, however, the ultimate one was to help our startup stand out in an ever-increasingly noisy cybersecurity market,” says Eran Barak, Co-Founder and CEO at MIND. “We didn’t want to be just like every other B2B enterprise security company — we had to stand out to thrive.”

“Since MIND is my second startup, I knew the importance of a strong go-to-market foundation from the get-go, and our brand identity is key to our strategy," says Barak.